18 Mar Instagram Becoming Facebook?
As you may know, Instagram made an announcement on its blog 3 days ago explaining a little about a new algorithm they’ll be implementing over the coming months, and there has been quite a bit of backlash. I can understand why this backlash has happened, but I can also see what Instagram are trying to do.
In short, the new method that Instagram are going with for seeing your photos is that you will see first the things that you like the most, which is similar to how Facebook work out what gets displayed where in your news feed. When Facebook bought out Instagram in April 2012 (for the total amount of US$1 Billion) it was rumoured that Facebook would change the rules, and it has been. The introduction of advertising was the start and now the new algorithms are being introduced.
In their blog post, it was stated “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.” This basically means that if you like things from a specific person more than others, it will show up higher in your feed so you don’t miss anything you may like, but how will this help photographers using the mobile social platform?
If you have a follower who regularly likes your photos and LOVES seeing them all the time, that is ok because it will show up at the top of their feed, but for the follower who only sees your posts occasionally, they will probably see even less of your posts, which will decrease your likes and the amount of reach you have. If you’re selling prints through social media, this could cause a loss in your business and the sales you achieve, making you turn toward promoting your posts — and paying for it.
Although this change will affect the order of how your followers see your posts, the good news is they will still be shown it, even if it does appear further down and after all the stuff they really want to see. For me using Instagram, it’s a great platform to share my passion but this new change may see my photo likes decline unless I have some really passionate followers. We’ll just have to see how it all unfolds.
So what do you think about this update? Do you think it will impact positively or negatively on your photography sharing (or business)? Leave me a comment below and let me know your thoughts. Also, if you don’t follow me on Instagram yet, check me out here, and leave your Instagram handle in the comments!